Frank The Fruitcake
We created Walmart's first social campaign for Christmas. A fruitcake you could re-gift to your Facebook friends. Because nobody wants to keep fruitcake. Particularly one that sounds like Bobcat Goldthwait. Created with Unit 9, AD Mauricio Mazzariol, CD Fabio Costa, CD Steve Sage and ACD Eric Dome. Walmart loved the concept so much, they never ran it. Of course, we still made a case study. Oh, Advertising...never change.